NPD Formulation consultancy

Having developed her own range, Annabel is an expert in new product formulations working in conjunction with chemists in the lab. She brings her knowledge of textures, coverage and application from her years of experience as a makeup artist and a teacher, together with her expertise of the industry developing products that really work for today’s busy consumer.

Camouflage expertise

Annabel’s special expertise is in coverage, concealer and camouflage techniques. This under-developed area of mainstream makeup is a growth area as formulation technologies improve. The intersection where skincare meets make up shows that the right skincare regime paired with fine and delicate correction and colour choices can make a wealth of difference.

Packaging consultancy

Annabel has a passion for the right delivery of product, and brings this to packaging selection. She is available to advise and direct on packaging choices to deliver the perfect marriage of product formulation and applicator packaging, whilst keeping waste, sustainability and ethics at the forefront of our minds.
Lecturing and workshops
Annabel has many years experience of teaching and lecturing the next generation of makeup artists. A tutor specialising at Delamar Academy, a leading make- up school in the UK and the only one affiliated to a University level qualification. Annabel knows how to deliver complex subjects to learners and is available for workshops, demonstrations and lectures – this can be with makeup artists, store staff, retail partners and consumers.

In-house brand affiliation

Annabel also delivers contractual work to help build a beauty brand by being the in-house beauty and makeup expert. Annabel can bring her product knowledge, training and content development skills to a brand looking for an industry expert with senior level makeup artist experience to help grow their brand.

Guest expert writing

With experience of being a beauty editor, and as a self-confessed product geek, Annabel loves to write about all things beauty. She can be booked to write on specific subjects such as concealer techniques, colour correction and camouflage, and more general beauty areas. 

Press Quotes

With years of teaching, Annabel can make complex subjects easy to understand for consumers. She is available for press comments and snippets, how-to questions and more, all in a fast turnaround time to meet press deadlines.

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